the lord of rings trilogy is the first film to use 3-d technology. it has 48 frames per second, double the standard we've been used to for 85 used, making images for intense than ever. it's like going from vinyl to cd. >> for certain people who are motion sensitive, it's going to be very crisp. >> reporter: but he says don't expect it to replace the current, more comfortable viewing standard. >> it contains that quality that films have that are a little dream-like. >> i didn't really want to camp out and spend a lot of money on a movie that would make me potentially sick. >> i'd really like to see if this is going to progress the movie industry forward into making a different kind of film or if it's just going to be another gimmick. >> reporter: warner bros. says it has not encountered any problems with audiences having motion sickness. it says they'll get to be part of a groundbreaking advancement in the movie going experience. you can still go for the imax, the straight 3-d or the 2d. all of them are apparently very popular, because here at amc the